To help our clients understand how the lead generation industry is set up and get a handle on the types of leads available, we created something we call the ‘Qualification Spectrum’, back in 2015. Since then we’ve used it to help thousands of businesses understand their options and its constantly evolving. Quite simply it’s the continuum along which a lead format can be placed, from loosely qualified to highly qualified.
It’s a powerful tool to help you assess the value, not cost, of a specific lead generation route, as value can be determined by measuring effectiveness against cost, which means cost alone isn’t always the best way to look at something. As the old saying goes, “if you buy cheap, you buy twice” but, that being said, there are also circumstances when ‘cheap and cheerful’ works great also, either as a standalone campaign or part of a fuller programme to assist with the overall Cost Per Acquisition and your subsequent Return-On-Investment, so its always best to speak to one of our consultants to check what will be best for you in light of your specific set-up, industry and challenges.