What are the data options for my business and how big is my potential market?
What is Data-Driven Direct Marketing and how can it help me grow?
Data-Driven Direct Marketing refers to the use of highly refined, contact data to address one’s prospect pool directly (i.e. by naming the individual in the communication), which can be an incredibly effective means of prospect pool creation and engagement. When helping clients understand their data options, we are mainly talking about questions such as:
What is my current market penetration and can you remove my clients from my prospect pool, so I’m only sourcing new contacts?
How is data compliantly collected, validated and used? How can I ensure I’m not paying for out-of-date information?
How can I refine my prospect pool to be the precise niche I want to target and can you find ‘look-a-likes’ of my current best customers?
Can you organise email sends for me to engage my audience and can I use this to generate form-fill leads on my website?
Our data marketing consultants are here to help with every aspect of compliant, data-driven marketing as for us, it’s vital we get it right as it will set your business on its correct and unique path for solid and sustained growth. Contact us today to start the journey.