Content Marketing & Marketing Automation
Is it time to revolutionise your prospect journey?
Are you using content marketing effectively to reach those who are seeking you out? Are you then using marketing automation to develop sustainable ‘sales-ready’ prospect streams, with automated, sequenced or triggered messaging and additional content release, along the predefined journey of your sales funnel? If not, why not?
Content Marketing & Marketing Automation have come a long way and are more accessible than ever before! In this new era, Marketing Automation platforms have become an essential part of most Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing and demand-generation environments. In the past the cost of these systems has been out of reach for some businesses, but there are now services and solutions that cater for every budget, brief and requirement, regardless of the size of the business or project.
Our Content Marketing & Marketing Automation (MA) specialists are on-hand to support your planning, implementation and optimisation. Before working with us, many clients have reported having access to a great platform, but not knowing how to get the most from it, or not having the necessary sales & marketing collateral to tell their story effectively. As a result, their MA investment has garnered little return. With our on-going expertise and support, we ensure your amazing system and story reach the intended audience, at the right time, in the right way and within budget. We are not tied to any specific platform, so can therefore offer impartial consultancy and campaign management, to make sure you get the best value and platform, for your business or organisation.
It is imperative that your programme is well thought-out and executed, resourced and managed, to enable you to deliver appropriate and interesting content, to support your sales life-cycle with the correct information, when prompted by your prospect’s actions or failure to act, such as shopping cart abandonment. Contact us today to start the journey.