CHASE

Content Marketing Planning & Execution

‘Content Marketing’ is not just for corporate giants and well-known brands, it’s now within the reach of every business and organisation. Better still, its more affordable than ever before! Content Marketing acts to ‘pull’ audiences in, as opposed to the more traditional marketing ‘push’ of promotional messages and content to an audience with whom we hope we resonate. It is, as such, vital for the modern enterprise and all brands who want their voice to be heard and remembered.

Content marketing is incredibly powerful for start-ups and forward-thinking growing businesses that wish to leverage their unique competences to create a ‘fair playing field’ with much bigger and well-resourced businesses, based purely on their content output and the values that underpin them.

A content marketing approach needs to be developed across your entire business and can be very useful in identifying ‘sub-audiences’ and ‘social tribes’ that align with the values of interests of your brand and your product or services. Effective content outreach allows you make a connection with those interested in the same things as you. Developing a mutually beneficial content relationship with your audience is the crucial aspect of content marketing and we are here to help and looking forward to getting started.

Holistic ‘Marketing Mix’ Management

The ‘Marketing Mix’ is the rich and varied tapestry of marketing channels that combine to deliver the integrated experience, for your audience. With solid Marketing Mix Management, the experience can be seamless and truly multi-channel. In a world where consumers demand not only omni-channel 24/7 contact, but a seamless Customer Experience (CX) across all platforms, technologies and time-zones, the holistic management of the marketing mix is more important than ever before.

Integrated marketing is an approach to create a unified and seamless experience for consumer to interact with the brand by designing and directing all communication (advertising, sales promotion, direct marketing, public relations and digital marketing) in such a way so that all work together as a unified force and centres around a strong and focused brand image.

Marketing Automation, Drip Campaigns & Funnel Management

Marketing Automation, sometimes called MA, enables and automates the business function of marketing, prospect nurturing and drip-fed, trigger-led, marketing message distribution.

Messages are sent automatically, according to sets of instructions called workflows, which we can help you create.  Workflows may be defined by templates or custom-built from scratch and we can even modify them on-the-fly to optimise your journey and steer better results.

By automating marketing messages across the marketing channels – via email, web, social, and text – content and reminders can be dripped out to your subscribers.  Equally, messages can be prompted by behaviour triggers, such as downloading something or abandoning a shopping cart, or in contrast the lack of action, such as failing to respond or complete an online journey.

Strategic Marketing, Branding & Growth Strategy

Marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.  It tells you what to say, how to say it, when to say it and who exactly to say it to, in order achieve successful outcomes.  Our team will work closely with you, to plan, implement and optimise a full marketing plan from the start of the journey forwards.

Whether you are looking for strategic review or direction, for a current or future business or project, our strategic marketing team can help.  We build the process around you and look at the internal and external factors that contribute to your uniqueness and build on that to leverage your unique set of competences to help you create competitive advantage.